Detailed Implementation Instructions

1. Tag Manager Setup

For each conversion tag you want to enhance:

• Add parameter: allow_enhanced_conversions - true (optional as it's now the default in newer implementations)
• Set required consents: personalization_storage, ad_storage, ad_user_data
• Enable the checkbox: "Include user-provided data from your website"
• Choose between automatic detection or manual configuration for user data

Example of Manual Configuration

// Example of user-provided data variable in GTM {
email: {{Form Email Input}},  // GTM variable capturing email field
phone_number: {{Form Phone Input}},  // GTM variable capturing phone field
address: {
first_name: {{First Name Input}},
last_name: {{Last Name Input}},
street: {{Street Address Input}},
city: {{City Input}},
region: {{State Input}},
postal_code: {{Zip Code Input}},
country: {{Country Input}}
}
}

2. Google Ads Settings

• Navigate to: Conversions → Settings → Use enhanced conversions
• For each conversion: Edit → Enable "Use enhanced conversions" → Select "Tag" implementation method